Banktivism reflects a specific form of activism. Since the passing of the Community Reinvestment Act, and through the recent 2008 recession, some banks and bankers have chosen to use their influence among their stakeholders to make a difference in the communities they serve by supporting activities aimed at promoting and directing social, political, economic, or environmental change.
Banktivists are banks and bankers that participate in activities that support their local communities, or the greater community at-large, in an effort to produce benefit for local residents, small businesses, and the nonprofit community. Banktivists are not the occasional forced/coerced volunteer or supporter – they are the banks and bankers that maintain an honest deep desire or mission to use their role as a member of the community to create “real” outcomes.
Banktivists are bankers at all levels. Banktivists include bank directors, CEOs, branch personnel, and support staff. Banktivists are concerned with maintaining an educated, healthy, vibrant, and bankable community of consumers, small businesses, and nonprofits. Banktivists are concerned with ensuring that the needs of the community are met while earning a fair return on investment. Banktivists are concerned with issues important to the community, including but not limited to job creation, living wages, social and economic justice, education, health, and overall community development. Banktivists are concerned with treating the community in a respectful and dignified manner.